ON A MISSION
Precycle exists to empower customers to reduce their environmental impact by reducing food and packaging waste. We believe that every customer has the right to know where their food originates and to be given the choice of reusable instead of disposable. In other words, full transparency.
The problem that must be addressed is plastic pollution and its detrimental effects. Not only to use as individuals, but to our communities, to our environment and to everything we experience in the world around us. The air we breathe, the ground we walk upon, the world we all share.
At Precycle, we work with local farmers and distributors on a one-on-one basis. We are determined to provide our customers with as much information and support as possible. This is our passion. This is what we believe in. Sharing resources, creating awareness and helping each other.
OUR STORY
“Precycle was not a light bulb moment – rather a phototropism.”
roots
Katerina grew up in Riga, Latvia in the era of Soviet Union. She has seen first hand the empty store shelves. Values of not wasting food and getting most use of resources were instilled in her from an early age. As a young child she remembers bringing her jar to the market to fill it with sour cream. Plastic bags were rare and were admired.
STEM
As a young adult, Katerina arrived in NYC in the early 21st Century. Quickly, the abundance and accessibility to food and other “necessities” started to become a norm and were taken for granted. Disposable was convenient and consumerism prevailed.
BLOOM
There was a turning point in Katerina’s life when she began to realize the outputs that are created by simple everyday choices. Little by little she started to replace disposable with reusable and challenged herself with finding solutions to avoid as much waste as possible. One day, her son came from school and asked a question “mommy, do you know how long the plastic will remain in the landfill?” And so, in April of 2015 the idea of Precycle began to take shape.
Flower
We are ready to flower, and we need the bees (you) to pollinate. Will you be our bees?